John W. Anderson had a simple yet powerful philosophy about running a business, but it held him in good stead throughout the years. If you ask any of his grandchildren, they will tell you his motto: "Treat all customers the same—whether they are replacing a watch strap or purchasing a diamond. Every customer is special to us—we consider them part of our family."
This philosophy of customer service was passed down to future generations of Andersons, and is reflected in the company's record of success.
Today, Anderson's Jewelers is currently in its third generation of Anderson ownership. Neil, Vickie and Kurt share ownership and management responsibilities for the shop that their grandfather started more than 70 years ago. Their father Robert, although now living in Florida and in his nineties, is still active in the business.